Branding
Palacio del Inka
This is the branding redesign for Palacio del Inka, a five star hotel located on Cuzco, Peru. The design direction of this brand redesign is to implement patterns and colors that resembles Cuzco’s patters and colors on textiles to make it look and feel traditional but at the same time luxious. The logo had a total redesgn with new typeface and an actual icon that connects with Inka culture. In this project I use as many mockups as possible to show how fexible my pattern and logo are to create a branding collection.
Freestyle Session
Freestyle Session is a urban dance competition in where participants would give it all on the arena. For this project I worked on creating a event program poster for the USA tour 2026 alongside some mockups like tickets and badges. Graffiti design is used to create a feeling of rebeliousness and free of expresion. Cyan and orange are colors that combine well so I used them for my graffiti type and also some texture and pattenrs. Nevertheless the purpose of this event program poster is to be informative and eye catching for the target audience.
Magical House
Magical House is a small daycare bussiness that focus on taking care of little kids and also to teach them some learning basics in order to prepare them for kindergarten. The main purpose of Magical House is to make kids believe that learning is something magical and fun to do which is why i wanted to implement that with some stars in the logo, a rainbow, butterflues, and some flower. These elements give the visual appearance of a child friendly magical place in where kds would feel welcome and safe.
AIGA Member Spotlight is a professional association of designers in where at some time of the year, they maade a social media publication on Instagram showing case the artists of the season. In this social media design, I chose Pop art as my design direction because of how many Pop art artworks are composed mostly on portraits of people. With this in mind I decided to implement that on this design by creating colorful and angeometric background, plus modifieng each menmber of this showcase with an comic book texture that connect with my design direction.
AIGA Member Spotlight
This is a rebranding for an exsisting peruvian restaurant that needed a new look for their brand. First of all, the logo has been redesigned with a new clean typeface and an icon that relates to the actual name of the restaurant which is the rocoto chili pepper. Since this is a peruvian restaurant, I decided to add warm colors that connects with the coast areas of Peru that are known for their beaches, spanish buildings, and delicious food. For their menu card, I implement a typical peruvian pattern and also some silhouettes of Machu Picchu and lines of Nazca are implemented in the background to decorate the menu card.
El Rocoto
Garland Arch
Garland Arch is a small bussines that is dedicated on decorating birthday parties, baby shower, special events, and more. The design direction for Garland Arch has a focus on party elements like ballons and confety with the color pallet of yellow, pink and blue to make the brand accessible for all audiences. The ballons are the main focus on the logo of the brand because it is what the bussiness is most specialized on with ballon decorations that adds a festive vide to the party decoration.